Early Ed

Early Ed

The National Association for the Education of Young Children (NAEYC) was looking for a way to elevate the conversation around early childhood education and its educators during the 2016 Presidential election.

About The Project

IWS came up with the campaign, “I’m Voting Early Ed for President," and launched it through social media platforms, digital advertising and a new website and blog.

The campaign picked up national attention and momentum and has started a movement that will continue well beyond the 2016 election.

In under 6 months, the campaign garnered attention from early childhood educators, national organizations, NAEYC’ affiliates, policymakers, gained more than 80,000 social media followers, and has become part of the conversation on the national stage during the 2016 election.

 

Deliverables

  • Creative Services
  • Media Buying
  • Website
  • Social
  • Email
  • Print
  • Content